Welcome to my Resume!

Skills

Brand management • Internal & External communication • Public Relations • Media Relations • Adobe: Premiere, Audition • Media Relations • Microsoft Office• SEO • Google Analytics • Digital Marketing • Social Media Marketing

Work Experience

2023-present

Marketing Communications Specialist at Advance Community Health

As a Marketing Communications Specialist at Advance Community Health, I'm responsible for getting our message out there. I excel in writing press releases and compelling copy for social media platforms, driving increased engagement and brand visibility. I also manage our social media schedule, making sure we're posting at the right times. When it comes to dealing with the media, I spearhead all media relations efforts, safeguarding the organization's image and reputation. I'm also of keep our brand consistent across everything we do. Plus, I write up copy for our annual report. Inside the company, I keep everyone informed through newsletters and emails, making sure we're all on the same page.

2022-2023

Freelance Social Media Coordinator & Content Writer

As a Freelance Social Media Coordinator & Content Writer at DMINE Social Media Management, I specialized in breathing life into brands across various platforms. I would take the lead in crafting and executing tailored social media strategies for multiple clients, ensuring their presence shines brightly in the digital sphere. By fostering vibrant social media communities, I've successfully elevated brand visibility and engagement by a staggering 400% on platforms like Instagram and Facebook. My knack for storytelling and content creation helps clients connect with their audience authentically, driving meaningful interactions and results.

2021-2023

Producer-in-Residence at WCNC Charlotte

As a Producer in Residence at WCNC Charlotte, I was instrumental in writing compelling digital stories that connected to 17 counties across western North Carolina. My work has garnered significant traction, with over 30,000 visitors and 168,000 pageviews in 2022 alone. With a keen eye for detail, I stayed up to date on developments across various organizations, ensuring our content remained timely and relevant. Even under tight deadlines, I upheld ethical standards, delivering impactful stories without compromise. Throughout my tenure, I've taken on multiple roles, including Assignment Desk Editor, Digital Producer, and Marketing Assistant, and even won an Edward R. Murrow Award in 2023 for my contributions to a collection of digital stories.

Education

2017-2021

Bachelor of Arts in Mass Communication

North Carolina Central University

Summa Cum Laude

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